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The safest bet about your new business is that you’re wrong... A startup is not about executing a series of knowns. Most startups are facing a series of unknowns — unknown customer segments, unknown customer needs, unknown product feature set, etc.

— Steve Blank

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More quotes by Steve Blank

A startup is a temporary organization in search of a scalable, repeatable, profitable business model.

The Startup Owner’s Manual (2012)

Confusing testosterone with strategy is a bad idea.

Market type influences everything a company does.

The Startup Owner’s Manual (2012)

The best startups discover a situation where customers have tried to build a solution themselves.

The Startup Owner’s Manual (2012)

In a startup, founders define the product vision and then use customer discovery to find customers and a market for that vision.

The Startup Owner’s Manual (2012)

All Steve Blank quotes →

Attribution

Quote text and notes from Wikiquote: Steve Blank (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.