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James W. Fifield Jr. ... convinced the industrialists that clergymen could be the means of regaining the upper hand in their war with Roosevelt in the coming years. As men of God, they could give voice to the same conservative complaints as business leaders, but without any suspicion that they were motivated solely by self-interest.

— Kevin M. Kruse One Nation Under God: How Corporate America Invented Christian America (2015)

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Business leaders, of course, had long been working to "merchandise" themselves through the appropriation of religion. In organizations such as Spiritual Mobilization, the prayer breakfast groups, and the Freedoms Foundation, they had linked capitalism and Christianity and, at the same time, likened the welfare state to godless paganism. After decades of work, these businessmen believed their efforts had finally paid off with the election of Dwight Eisenhower.

One Nation Under God: How Corporate America Invented Christian America (2015)

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