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We worked furiously (to realise our goals). Because we didn't have fear, we could do something drastic.

— Masaru Ibuka Masaru Ibuka cited in: Ashley Goldsworthy (2009)

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More quotes by Masaru Ibuka

Creativity comes from looking for the unexpected and stepping outside your own experience. Computers simply cannot do that.

Masaru Ibuka in: The Corporate Board (1992)

Research bear a true fruit, the research must start from needs.

Masaru Ibuka in: Nick Lyons (1976)

To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their heart's content.

The lesson of Apollo demonstrates that no matter how big the goal, if you apply yourself diligently to the work, even the most difficult job can be be accomplished flawlessly.

Masaru Ibuka in: Scott Robert Hays (1999)

The key to success for Sony, and to everything in Business, Science, and Technology for that matter, is never to follow the others. We bet the company on that basic technology (the Trinitron TV), and in 23 years nobody has been able to match it.

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Attribution

Quote text and notes from Wikiquote: Masaru Ibuka (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.