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Creativity comes from looking for the unexpected and stepping outside your own experience. Computers simply cannot do that.

— Masaru Ibuka Masaru Ibuka in: The Corporate Board (1992)

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Creativity

More quotes by Masaru Ibuka

Research bear a true fruit, the research must start from needs.

Masaru Ibuka in: Nick Lyons (1976)

We worked furiously (to realise our goals). Because we didn't have fear, we could do something drastic.

Masaru Ibuka cited in: Ashley Goldsworthy (2009)

To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their heart's content.

The lesson of Apollo demonstrates that no matter how big the goal, if you apply yourself diligently to the work, even the most difficult job can be be accomplished flawlessly.

Masaru Ibuka in: Scott Robert Hays (1999)

The key to success for Sony, and to everything in Business, Science, and Technology for that matter, is never to follow the others. We bet the company on that basic technology (the Trinitron TV), and in 23 years nobody has been able to match it.

All Masaru Ibuka quotes →

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Human salvation lies in the hands of the creatively maladjusted.

Martin Luther King Jr. Strength to Love (1963)

Enjoyment of the work consists in participation in the creative state of the artist.

Martin Heidegger Nietzsche (1961)

No decision in business provides greater potential for the creation of wealth (or its destruction, come to think of it) than the choice of which innovation to back.

Robert Heller The Decision makers (1989)

Originality consists in thinking for yourself, not in thinking differently from other people.

James Fitzjames Stephen Liberty, Equality, Fraternity (1873)

Attribution

Quote text and notes from Wikiquote: Masaru Ibuka (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.