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[Descriptive research provides] an accurate description or picture of the status or characteristics of a situation or phenomenon.

— Clayton M. Christensen Johnson & Christensen (2004)

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More quotes by Clayton M. Christensen

It’s easier to hold to your principles 100% of the time than it is to hold to them 98% of the time.

The Innovator's Dilemma (1997)

I think [the Vista fiasco] will allow [Apple] to survive for a bit longer.

Low-end disruption occurs when the rate at which products improve exceeds the rate at which customers can adopt the new performance.

Only the general manager can mold the resources, processes, and values that affect innovation, into a coherent capability to develop and launch superior new products and services repeatedly.

Clayton M. Christensen (1999)

Generally, you can be humble only if you feel really good about yourself — and you want to help those around you feel really good about themselves.

Christensen (2011)

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Attribution

Quote text and notes from Wikiquote: Clayton M. Christensen (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.