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It’s easier to hold to your principles 100% of the time than it is to hold to them 98% of the time.

— Clayton M. Christensen The Innovator's Dilemma (1997)

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More quotes by Clayton M. Christensen

I think [the Vista fiasco] will allow [Apple] to survive for a bit longer.

Low-end disruption occurs when the rate at which products improve exceeds the rate at which customers can adopt the new performance.

Only the general manager can mold the resources, processes, and values that affect innovation, into a coherent capability to develop and launch superior new products and services repeatedly.

Clayton M. Christensen (1999)

Generally, you can be humble only if you feel really good about yourself — and you want to help those around you feel really good about themselves.

Christensen (2011)

Disruptive technologies typically enable new markets to emerge. There is strong evidence showing that companies entering these emerging markets early have significant first-mover advantages over later entrants.

The Innovator's Dilemma (1997)

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Quote text and notes from Wikiquote: Clayton M. Christensen (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.