TQM is focused on everyone's satisfaction. TQM is an unyielding, continuing, improving effort by everyone in the company to understand, meet, and exceed the expectations of customers. TQM is not just a quality control program.

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Attribution

Quote text and notes from Wikiquote: Shoji Shiba (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.