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Changing behavior is less a matter of giving people analysis to influence their thoughts than helping them to see a truth to influence their feelings.

— John Kotter The Heart of Change (2002)

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More quotes by John Kotter

We keep a change in place by helping to create a new, supportive, and sufficiently strong organizational culture.

The Heart of Change (2002)

Never underestimate the power of the mind to disempower.

The Heart of Change (2002)

Never underestimate the power of a good story.

The Heart of Change (2002)

A culture truly changes only when a new way of operating has been shown to succeed over some minimum period of time.

The Heart of Change (2002)

Valued achievements connect to people at a deeper level—and a deeper level can change behavior that is generally very difficult to change.

The Heart of Change (2002)

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Quote text and notes from Wikiquote: John Kotter (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.