Early entry is appropriate when the following general circumstances hold

- Early entry can initiate the learning process in a business in which the learning curve is important, experience is difficult to imitate, and it will not be nullified by successive technological generations. | - Customer loyalty will be great, so that benefits will accrue to the firm that sells to the customer first. | - Absolute cost advantages can be gained by early commitment to supplies of raw materials, distribution channels, and so on. | 2008 edition, p. 248