Skip to content

If people in the organization don't understand how a company is supposed to be different, how it creates value compared to its rivals, then how can they possibly make all of the myriad choices they have to make? Every salesman has to know the strategy — otherwise, he won't know who to call on. Every engineer has to understand it, or she won't know what to build.

— Michael Porter

Another quote →

More quotes by Michael Porter

The best CEOs I know are teachers, and at the core of what they teach is strategy.

Low cost relative to competitors becomes the theme running through the entire strategy, though quality, service and other areas cannot be ignored.

The essence of strategy is choosing what not to do.

The grandfather of concepts for predicting the probable course of industry evolution is the familiar product life cycle.

The essence of formulating strategy is relating a company to its environment.

All Michael Porter quotes →

Attribution

Quote text and notes from Wikiquote: Michael Porter (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.