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Goods offered as means of gaining social prestige make their appeals to one of the most profound of the human instincts.

— Walter Dill Scott

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More quotes by Walter Dill Scott

Success or failure in business is caused more by mental attitude even than by mental capacity.

Man has been called the reasoning animal but he could with greater truthfulness be called the creature of suggestion. He is reasonable, but he is to a greater extent suggestible.

Mental attitude is more important than mental capacity

to Walter Dill Scott in: ‎Sterling W. Sill Benson (1974)

An efficient and contented employee has a positive money value to any employer. To hold him and keep him efficient, his personal comfort and needs should be considered in every way not detrimental to the company's interests.

The man with the proper imagination is able to conceive of any commodity in such a way that it becomes an object of emotion to him and to those to whom he imparts his picture, and hence creates desire rather than a mere feeling of ought.

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Quote text and notes from Wikiquote: Walter Dill Scott (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.