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Start-ups are not smaller versions of large companies. They do not unfold in accordance with master plans. The ones that ultimately succeed go quickly from failure to failure, all the while adapting, iterating on, and improving their initial ideas as they continually learn from customers.

— Steve Blank

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More quotes by Steve Blank

A startup is a temporary organization in search of a scalable, repeatable, profitable business model.

The Startup Owner’s Manual (2012)

Confusing testosterone with strategy is a bad idea.

Market type influences everything a company does.

The Startup Owner’s Manual (2012)

The best startups discover a situation where customers have tried to build a solution themselves.

The Startup Owner’s Manual (2012)

In a startup, founders define the product vision and then use customer discovery to find customers and a market for that vision.

The Startup Owner’s Manual (2012)

All Steve Blank quotes →

Attribution

Quote text and notes from Wikiquote: Steve Blank (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.