Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere — the unmistakable voice of true regard and affection.

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Quote text and notes from Wikiquote: Bruce Fairchild Barton (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.