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Quotes from Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company — Steve Jobs

1955–2011 United States

← All quotes by Steve Jobs

3 quotes

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.

Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004)

I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building.

Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004)

It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.

Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004)

Attribution

Quotes and notes from Wikiquote: Steve Jobs (page history), available under CC BY-SA 4.0.