Skip to content

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.

— Steve Jobs Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004)

Another quote →

More quotes by Steve Jobs

We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.

I would trade all of my technology for an afternoon with Socrates.

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.

Woz and I very much liked Bob Dylan's poetry, and we spent a lot of time thinking about a lot of that stuff.

We have always been shameless about stealing great ideas.

Triumph of the Nerds (1996)

All Steve Jobs quotes →

Attribution

Quote text and notes from Wikiquote: Steve Jobs (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.