109 quotes
We shipped 1.33 million Macs last quarter.
People think it's this veneer — that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
If you want it, you can fly, you just have to trust you a lot
Everyone wants a MacBook Pro because they are so bitchin'.
If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.
Apple has some tremendous assets, but I believe without some attention, the company could, could, could — I'm searching for the right word — could, could die.
They are shamelessly copying us.
I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
We said [to the record companies]: None of this technology that you're talking about's gonna work. We have Ph.D.'s here, that know the stuff cold, and we don't believe it's possible to protect digital content.
I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.
Address at Stanford University (2005)
Being the richest man in the cemetery doesn't matter to me … Going to bed at night saying we've done something wonderful... that's what matters to me.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Address at Stanford University (2005)
Last quarter alone we hosted 17 million visitors throughout our stores.
I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building.
Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004)
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.
Address at Stanford University (2005)
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about.
It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004)
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.
If I were running Apple, I would milk the Macintosh for all it's worth — and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.
Playboy interview (1985)