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People think it's this veneer — that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.

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Design

More quotes by Steve Jobs

We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.

I would trade all of my technology for an afternoon with Socrates.

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.

Woz and I very much liked Bob Dylan's poetry, and we spent a lot of time thinking about a lot of that stuff.

We have always been shameless about stealing great ideas.

Triumph of the Nerds (1996)

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If you want a golden rule that will fit everybody, this is it: Have nothing in your houses that you do not know to be useful, or believe to be beautiful.

William Morris

Good design is a Renaissance attitude that combines technology, cognitive science, human need and beauty to produce something.

Paola Antonelli

I have always believed that fashion was not made only to make women more beautiful, but also to reassure them, give them confidence.

Yves Saint-Laurent

When any great design thou dost intend,
Think of the means, the manner, and the end.

John Denham Of Prudence (1668)

Attribution

Quote text and notes from Wikiquote: Steve Jobs (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.