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Quotes from Kevin Lane Keller, Mairead Brady, Malcolm Goodman & Torben Hansen — Philip Kotler

born 1931 United States

← All quotes by Philip Kotler

1 quote

Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines.

Kevin Lane Keller, Mairead Brady, Malcolm Goodman & Torben Hansen (2009)

Attribution

Quotes and notes from Wikiquote: Philip Kotler (page history), available under CC BY-SA 4.0.