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Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines.

— Philip Kotler Kevin Lane Keller, Mairead Brady, Malcolm Goodman & Torben Hansen (2009)

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More quotes by Philip Kotler

Good companies will meet needs; great companies will create markets.

Stuart Crainer (2002)

The sales department isn't the whole company, but the whole company had better be the sales department.

Philip Kotler cited in: Michael R. Czinkota (1999)

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Philip Kotler (1999)

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. It is the art of helping your customers become better of.

Robert W. Price (2001)

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Quote text and notes from Wikiquote: Philip Kotler (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.