These concerns (that is, about differences being used to justify unequal treatment) are fair. But just because people have exaggerated sexual differences in the past does not mean they cannot exist. There is no a priori reason for assuming that men and women have identical minds and no amount of wishing it were so will make it so if it is not so. Difference is not inequality. The Red Queen (1993)
Advertising works. Brand names are better known if they are advertised with sexy or alluring pictures, and better-known brands sell better. Why does it work? Because the price the consumer would have to pay in ignoring the subliminal message is just too high. It is better to be fooled into buying the second-best ice cream than go to the bother of educating yourself to resist the salesmanship. The Red Queen (1993)
And I end with one of the strangest of the consequences of sex: that the choosiness of human beings in picking their mates has driven the human mind into a history of frenzied expansion for no reason except that wit, virtuosity, inventiveness, and individuality turn other people on. It is a somewhat less uplifting perspective on the purpose of humanity than the religious one, but it is also rather liberating. Be different. The Red Queen (1993)