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Advertising works. Brand names are better known if they are advertised with sexy or alluring pictures, and better-known brands sell better. Why does it work? Because the price the consumer would have to pay in ignoring the subliminal message is just too high. It is better to be fooled into buying the second-best ice cream than go to the bother of educating yourself to resist the salesmanship.

— Matt Ridley The Red Queen (1993)

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More quotes by Matt Ridley

When a neo-Darwinian asks, “Why?” he is really asking “How did this come about?” He is a historian.

The Red Queen (1993)

Just as human nature is the same everywhere, so it is recognizably the same as it was in the past.

The Red Queen (1993)

A gene is by definition the descendant of a gene that was good at getting into future generations.

The Red Queen (1993)

And even where I am wrong about human nature, I am not wrong that there is such a nature to be sought.

The Red Queen (1993)

Monogamy, enforced by law, religion, or sanction, does seem to reduce murderous competition between men.

The Red Queen (1993)

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Attribution

Quote text and notes from Wikiquote: Matt Ridley (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.