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Quotes from James G. March — James G. March

1928–2018 United States

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Pure rationality and limited rationality share a common perspective, seeing decisions as based on evaluation of alternatives in terms of their consequences for preferences. This logic of consequences can be contrasted with a logic of appropriateness by which actions are matched to situations by means of rules organized into identities.

James G. March (1994)

Attribution

Quotes and notes from Wikiquote: James G. March (page history), available under CC BY-SA 4.0.