Pure rationality and limited rationality share a common perspective, seeing decisions as based on evaluation of alternatives in terms of their consequences for preferences. This logic of consequences can be contrasted with a logic of appropriateness by which actions are matched to situations by means of rules organized into identities.

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Quote text and notes from Wikiquote: James G. March (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.