The same CREB switch is important for many forms of implicit memory in a variety of other species, from bees to mice to people. In Search of Memory (2006)
For all of us, explicit memory makes it possible to leap across space and time and conjure up events and emotional states that have vanished into the past yet somehow continue to live in our minds. In Search of Memory (2006)
CPEB is the first self-propogating form of a prion known to serve a physiological function... perpetuation of synaptic facilitation and memory storage. In Search of Memory (2006)