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Quotes from Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas — Edward de Bono

1933–2021 England

← All quotes by Edward de Bono

2 quotes

Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas (1992)

Instead of striving to be right at high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas (1992)

Attribution

Quotes and notes from Wikiquote: Edward de Bono (page history), available under CC BY-SA 4.0.