The entrepreneur is the person who seeks to identify what consumers, at home or abroad or both, want and would be willing to buy at a profitable price. These entrepreneurs are the job-creators because it is they who gather the men and women, the material, the machinery, and the money to turn the vision of a market into a reality.

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Quote text and notes from Wikiquote: Keith Joseph (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.