Aim for the sky and you’ll reach the ceiling. Aim for the ceiling and you’ll stay on the floor.

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Source, in full

Attributed to Shankly in 2013 , thirty years after Shankly's death. However, very similar sayings are found anonymously from the late twentieth-century. Harrington and Kavanagh, Prayer for Parish Groups: Preparing and Leading Prayer for Group Meetings, p. 32, 1998

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Attribution

Quote text and notes from Wikiquote: Bill Shankly (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.