People in new environments always produce the new preceptual modality without any difficulty or awareness of change. It is later that the psychic and social realignments baffle societies.

More quotes by Marshall McLuhan

Laws of Media: The New Science (with Eric McLuhan) (1988)

Laws of Media: The New Science (with Eric McLuhan) (1988)

Laws of Media: The New Science (with Eric McLuhan) (1988)

The Gutenberg Galaxy (1962)

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