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The capacity of the human mind for formulating and solving complex problems is very small compared with the size of the problems whose solution is required for objectively rational behavior in the real world—or even for a reasonable approximation to such objective rationality.

— Herbert A. Simon p. 198; Cited in: P. Slovic (1972)

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More quotes by Herbert A. Simon

The function of knowledge in the decision-making process is to determine which consequences follow upon which of the alternative strategies.

The criterion of efficiency dictates that choice of alternatives which produces the largest result for the given application of resources.

The behaviour of individuals is the tool with which the organisation achieves its targets.

Decision making processes are aimed at finding courses of action that are feasible or satisfactory in the light of multiple goals and constraints.

We need to augment and amend the existing body of classical and neoclassical economic theory to achieve a more realistic picture of economic process.

Herbert A. Simon (1986)

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Quote text and notes from Wikiquote: Herbert A. Simon (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.