To an experienced Zen Buddhist, asking if one believes in Zen or one believes in the Buddha, sounds a little ludicrous, like asking if one believes in air or water. Similarly Quality is not something you believe in, Quality is something you experience.

This appears in what could be either a paraphrase, a quote, or a re-translation of Pirsig in My Mercedes Is Not for Sale : From Amsterdam to Ouagadougou : An Auto-misadventure Across the Sahara (2006) by Jeroen van Bergeijk, in a 2008 translation books.google; Dutch original: books.google.