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It is not enough that something — a chair, an exhibition, a book, a magazine — looks good and is well designed. The 'why' and the 'how', the very process of design itself, must be equally evident and quite beyond the tyranny of individual taste.

— Massimo Vignelli

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More quotes by Massimo Vignelli

We like design to be visually powerful, intellectually elegant, and above all, timeless.

How can you communicate without knowing the rest of culture?

We need to value meaning over form. For the past 60 years, we've put form before meaning. If, over the next 50 years, we put meaning over form, then we might get the proper balance.

It’s a matter of discipline, and it starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have the solution. It’s really more about logic than imagination.

In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest. So come and see A Few Basic Typefaces.

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Attribution

Quote text and notes from Wikiquote: Massimo Vignelli (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.