Accuse the other side of that of which you are guilty.
Source, in full
Perhaps a reframing of "The cleverest trick used in propaganda against Germany during the war was to accuse Germany of what our enemies themselves were doing," which Goebbels said at a 1934 Nurenberg rally. stackexchange.com.
Notes from Wikiquote
See :w:Incitement to genocide#Accusation_in_a_mirror