We hope this car will be less labor intensive, less material intensive, less everything intensive than anything we have done before.

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Notes from Wikiquote

Smith was talking about the new cars of the Saturn Corporation, a new brand, established as subsidiary of General Motors begin 1985 in response to the success of Japanese automobile imports in the United States.

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Quote text and notes from Wikiquote: Roger Smith (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.