He wins every hand who mingles profit with pleasure, by delighting and instructing the reader at the same time.

Omne tulit punctum qui miscuit utile dulci,
lectorem delectando pariterque monendo.

Original text (Latin)

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Quote text and notes from Wikiquote: Horace (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.