The ingredients are always the same: from the very beginnings, the Guess women have always been feminine, sensual, self-confident, independent, free and happy. This image is very far from that of traditional models, often too skinny and sad. Our campaigns express an intense yet smiling seduction, strongly different from the vulgarity dominating today’s world.

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Quote text and notes from Wikiquote: Paul Marciano (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.