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We must always give our users pure sex. It's like a rendezvous in the back seat of an automobile with a beautiful girl. One's experience with the personal computer should be better than the greatest orgasm you could have.

— Jean-Louis Gassée

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Notes from Wikiquote

On the user experience of the Apple Macintosh

More quotes by Jean-Louis Gassée

The way to find what the mainstream will do tomorrow is to associate with the lunatic fringe today.

Yet you would not drive a car with your mouth unless you are my mother-in-law.

Thank God that [Apple buying Be] didn’t happen, because I hated Apple's management. I couldn’t picture myself in there.

I worked 22 years in the industry, and I noticed that operating systems get cancer with age

One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream a more appropriate logo: lust, knowledge, hope and anarchy.

All Jean-Louis Gassée quotes →

Attribution

Quote text and notes from Wikiquote: Jean-Louis Gassée (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.