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The definitive examination of strategic investment from the viewpoint of the people who run the company--the CEO and principal officers. Includes four case histories that follow specific investment projects from their inception to their approval by top management.

— Joseph L. Bower

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More quotes by Joseph L. Bower

To make further progress it is necessary to go beyond the financial model.

The leading attempt at a complete normative theory of planning and resource allocation is provided by the concept of "strategy."

Our findings support many of the conclusions of the resource dependence theorists, who contend that a firm's scope for strategic change is strongly bounded by the interests of external entities (customers, in this study) who provide the resources the firm needs to survive.

Each time a disruptive technology emerged, between one-half and two-thirds of the established manufacturers failed to introduce models employing the new architecture-in stark contrast to their timely launches of critical sustaining technologies.

While evidence reveals the relative unimportance of a particular technique of financial analysis and limited usefulness of the [theoretical] financial model, it also indicates that management can control the investment process.

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Quote text and notes from Wikiquote: Joseph L. Bower (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.