Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie, conversely it cannot be used to tell the truth: it cannot in fact be used "to tell" at all.

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A sign is anything that can be used to tell a lie.

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Quote text and notes from Wikiquote: Umberto Eco (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.