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While few customer offerings have a life, all great products and services have a soul.

— Kjell A. Nordström

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More quotes by Kjell A. Nordström

We need knowledge to be able to outsource knowledge.

If you want to do something really interesting and revolutionary, learn to ignore your customers.

It is also worth noting that it is extremely difficult to be a great buyer of complementary competencies if you do not have any knowledge about the stuff you are acquiring. Friedrich Nietzsche pointed out that a man has no ears for that to which experience has given him no access. We need knowledge to be able to outsource knowledge.

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Quote text and notes from Wikiquote: Kjell A. Nordström (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.