While demonstrating the PlayStation game Ridge Racer running on the PlayStation Portable, at the Sony press conference at E³ 2006, May 2006, YouTube Video.
"It's Ridge Racer!... Riiiiiiiiiiidge Raaaaaaaaceeeeeeeeerrrrrrrrr!"
More quotes by Kazuo Hirai
"We're not interested in gimmicks, clever rhetoric or conventional thinking."
"So what does all this mean?......Riiiiiiiiiiidge Raaaaaaaaceeeeeeeeerrrrrrrrr!"
"The PLAYSTATION3 will retail for Five-Hundred-Ninety-Nine US Dollars."
Attribution
Quote text and notes from Wikiquote: Kazuo Hirai (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.