Some philosophers fail to distinguish propositions from judgments; … But in the real world it is more important that a proposition be interesting than that it be true. The importance of truth is that it adds to interest.

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Notes from Wikiquote

As extended upon in Adventures of Ideas (1933), Pt. 4, Ch. 16.

Variants

It is more important that a proposition be interesting than that it be true. This statement is almost a tautology. For the energy of operation of a proposition in an occasion of experience is its interest, and its importance. But of course a true proposition is more apt to be interesting than a false one.

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Quote text and notes from Wikiquote: Alfred North Whitehead (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.