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You are always too late with a development if you are so slow that people demand it before you yourself recognize it. The research department should have foreseen what was necessary and had it ready to a point where people never knew they wanted it until it was made available to them.

— Charles Kettering

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More quotes by Charles Kettering

A problem thoroughly understood is always fairly simple. Found your opinions on facts, not prejudices. We know too many things that are not true.

Dynamic Work Simplification (1971)

The key to economic prosperity is the organized creation of dissatisfaction.

The End of Work (1995)

The Wright brothers flew right through the smoke screen of impossibility.

The whole fun of living is trying to make something better.

Dynamic Work Simplification (1971)

Logic is a way of going wrong systematically.

All Charles Kettering quotes →

Attribution

Quote text and notes from Wikiquote: Charles Kettering (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.