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For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.

— Chris Anderson The Long Tail: Why the Future of Business Is Selling Less of More (2006)

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More quotes by Chris Anderson

Never underestimate the power of a million amateurs with keys to the factory.

The Long Tail: Why the Future of Business Is Selling Less of More (2006)

Talent is not universal but it is widely spread: Give enough people the capacity to create, and inevitably gems will emerge.

The Long Tail: Why the Future of Business Is Selling Less of More (2006)

The world of shelf space is a zero-sum game: One product displaces another.

The Long Tail: Why the Future of Business Is Selling Less of More (2006)

Blockbusters are the exception, not the rule, and yet we see an entire industry through their rarefied air.

The Long Tail: Why the Future of Business Is Selling Less of More (2006)

Remember, in the tyranny of physical space, an audience too thinly spread is the same as no audience at all.

The Long Tail: Why the Future of Business Is Selling Less of More (2006)

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Attribution

Quote text and notes from Wikiquote: Chris Anderson (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.