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The laws of principality and unity, harmony and balance, must always be observed. The picture should tell one story, and only one.

— Arthur Hammond Pictorial Composition in Photography (1920)

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More quotes by Arthur Hammond

A view or a landscape will impress different people in different ways, just as a human individual will.

Pictorial Composition in Photography (1920)

Plates and films possess great latitude, it is true, but too short an exposure always has a tendency to cause a loss of atmosphere.

Pictorial Composition in Photography (1920)

Practically speaking, the securing of true tones in a photograph depends entirely upon the exposure.

Pictorial Composition in Photography (1920)

The treatment of the subject is considered to be more important than the subject itself.

Pictorial Composition in Photography (1920)

There is as much difference in the meaning of the words tone and tones as there is in the words nerve and nerves.

Pictorial Composition in Photography (1920)

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Quote text and notes from Wikiquote: Arthur Hammond (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.