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[W]e must decide which choices in our lives really matter and focus our time and energy there, letting many other opportunities pass us by.

— Barry Schwartz The Paradox of Choice (2004)

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More quotes by Barry Schwartz

Identity is much less a thing people "inherit" than it used to be.

The Paradox of Choice (2004)

Filtering out extraneous information is one of the basic functions of our consciousness.

The Paradox of Choice (2004)

We almost have an unlimited variety of phones, especially in the world of cell phones. ...It is not possible to buy a cell phone that doesn't do too much.

The paradox of choice (2007)

[W]e now face a demand to make choices that is unparalleled in human history.

The Paradox of Choice (2004)

[W]hat is most important to us, most of the time, is not the objective results of a decision, but the subjective results.

The Paradox of Choice (2004)

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Attribution

Quote text and notes from Wikiquote: Barry Schwartz (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.