Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors. Corporate strategy, thus, implies an attempt to alter a company's strength relative to that of its competitors in the most efficient way.

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Quote text and notes from Wikiquote: Kenichi Ohmae (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.