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We are seeing businesses in areas where consumers have previously been ignored, such as inclusive sizing

— Natalie Massenet Defining moments interview series: Natalie Massenet DBE, founder of Net-a-Porter and co-founder of Imaginary Ventures (2021)

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As long as I can remember I have always been thinking about magic in life and how things can be transformed.

Defining moments interview series: Natalie Massenet DBE, founder of Net-a-Porter and co-founder of Imaginary Ventures (2021)

The consumer wanted something new, but the stores were selling something old.

And I thought, oh, wouldn’t it be amazing, if you could combine the impulse and the marketing of what was new, and allow the consumer to just click and magically receive something on their doorstep?

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Attribution

Quote text and notes from Wikiquote: Natalie Massenet (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.