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I do ask our staff to try to make the paper as absolutely impartial as possible. It is very important that so gigantic a power as ours should be used fairly.

— Alfred Harmsworth, 1st Viscount Northcliffe

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More quotes by Alfred Harmsworth, 1st Viscount Northcliffe

A dog biting a man is not news; a man biting a dog is distinctly news.

It is part of the business of a newspaper to get news and to print it; it is part of the business of a politician to prevent certain news being printed. For this reason the politician often takes a newspaper into his confidence for the mere purpose of preventing the publication of the news he deems objectionable to his interests.

Journalism as a Profession (1903)

I think it very essential to the welfare of this Empire that Labour should have a proper newspaper. We have the only representative Parliament in the world. I should like a really representative Press.

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Quote text and notes from Wikiquote: Alfred Harmsworth, 1st Viscount Northcliffe (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.