It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.

— Marshall McLuhan Laws of Media: The New Science (with Eric McLuhan) (1988)

More quotes by Marshall McLuhan

Laws of Media: The New Science (with Eric McLuhan) (1988)

Laws of Media: The New Science (with Eric McLuhan) (1988)

Laws of Media: The New Science (with Eric McLuhan) (1988)

The Gutenberg Galaxy (1962)

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