The best-selling magazines to men are Playboy and Penthouse. These represent men’s primary fantasy: access to as many beautiful women as desired without risk of rejection. The best-selling magazines to women are Better Homes and Gardens and Family Circle, representing the female primary fantasy: better homes and gardens and a family circle.

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Quote text and notes from Wikiquote: Warren Farrell (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.